A Highland Park resident who owned a haircutting salon on York Boulevard near the border of Eagle Rock has moved a few stores west to a corner location that’s a lot more visible and has been attracting more customers than ever before.
Panfilo Cruz, who owns New York Cuts, relocated the salon to 4581 York Blvd. earlier this month after 15 years. A flower shop used to be located on the spot, and when that closed this past summer, Cruz decided to move his salon into the empty space.
Freshly painted in red, white and blue, the salon sits on the northwest corner of Avenue 46, where it has been relatively getting more attention, according to Steven Cruz, Panfilo’s son, who’s a hairdresser there.
“He’s a star, Steven,” said Panfilo of his son, adding that the young man won a citywide hair-cutting contest in 2006.
A family owned business, New York Cuts offers haircuts for men ($14), women and children, specializing in men's fades and designs. The salon has a friendly, laid-back atmosphere, not least because several of the hairdressers are Steven’s longtime friends. They're local residents who are paid employees but treated like family, Steven said.
Panfilo owns several buildings on the stretch of York Boulevard where New York Cuts is located, including the salon’s former location. He’s planning to open a grooming store in the salon’s former location.