Organic Foods Store Opens in Eagle Rock

Tailored to customers’ requests, Organix opened Friday—but won’t be hitting its full stride until Wednesday.

After waiting to get business permits for nearly a year—yes, even in this economy—Andrew Perez finally realized his dream last week: Running an organic foods store in the heart of Eagle Rock.

Called Organix, the 1,100-square-foot store opened with minimal fanfare on Friday, Aug. 31, 2012, on 1731 Colorado Blvd., on the eastern edge of the mini mall abutting La Roda Avenue. Although the grand opening is scheduled for the end of September, the store’s already attracting a steady stream of customers.

For those of you who haven’t been to Organix yet—or haven’t heard about it—here’s a quick primer: This is a full-fledged organic store where all goods are either raw, vegan, vegetarian, gluten-free or organic-certified.

That includes everything from vegan proteins and raw juices in the refrigerator section to nuts, rice, grains, pastas and cereals. The produce section has a variety of organic fruits and vegetables.

And starting Wednesday—when the majority of the store’s grocery items and a big shipment of produce and frozen goods will be coming in—the inventory will expand to include a range of vegan meals and gourmet raw-milk ice creams. Also available will be a large selection of kombucha, the popular fermented mushroom probiotic drink. (A starter kit will make it possible for purists to make the drink at home.)

What’s particularly remarkable about Organix is that it’s a store that will be driven by customers’ requests. Think the store should carry bell pepper crackers or a durian smoothie? Fill out a customer request form at the counter and Perez will be sure to follow up with you about it.

Perez is hoping to make the most of his store’s prominent location. “I don’t know if ‘historic’ is really the word, but we’re right next to the Italian Bakery, which has been around since I was a kid—it’s been a staple of the community for so many years,” he says.

There’s also the Blue Hen, just a few stores to the west, where, Perez notes, wholesome, home-cooked food at reasonable prices has been available for years.

Perez, who lives in Pasadena, was born and raised in the Highland Park-Eagle Rock area. (His father Ruben owns Figueroa Produce in Highland Park.) “Growing up, I went to all the mom-and-pop shops here,” he says, adding pertinently: “I’d love to reinvent that.”

Organix, 1731 Colorado Blvd., www.organix-la.com, (323) 254-0284

mark September 04, 2012 at 05:14 PM
I can't wait to shop here. It's a welcome addition to ER. Yay!
Haruki September 04, 2012 at 07:05 PM
This is great news. Ever since their temporary sign went up I assumed this was going to be yet another medical marijuana shop! I'm really looking forward to doing my shopping here. Hopefully they will have a bulk spice bin as I've missed being able to buy bulk spices at Nature Mart in Los Feliz. I stopped shopping there all together of course ever since it was revealed that the owners of Nature Mart financially support anti gay causes.
Ajay Singh (Editor) September 04, 2012 at 07:16 PM
Thanks, Haruki. There's something of a debate within Organix about whether they should feature flour dispensers and, I presume, bulk bins, because these can be, in Andrew's chosen word, "messy." They're still waiting for customer feedback about the issue—so you've hit the nail on the head with your particular hope. Stay tuned.
Duff Strong September 04, 2012 at 11:24 PM
I noticed that one of the picture comments says there will be raw milk. How is that fairing with the Feds? Wasn't it banned? We don't want Michael Larsen calling in a raid on grocery stores too.
Nelson R Grande II September 04, 2012 at 11:28 PM
What a wonderful addition to Eagle Rock's Colorado Boulevard! I agree that 'mom-and-pop' private shops are a wonderful part of Eagle Rock. Welcome, Organix! You can bet that my family will be visiting you very soon.
Michael Larsen September 04, 2012 at 11:48 PM
Thanks for the heads up Duff. I'll get right on that. ;-)
G. Mathers September 05, 2012 at 12:44 AM
We've long been awaiting the opening of Organix! So happy to see them up and running, can't wait to stop by!
geoduck September 05, 2012 at 04:37 PM
So excited about this market! I also thought it was a pot shop and I'm happy to find out I can get my nutritional yeast fix instead. Another vote for bulk bins - I make the trek to Health Food City in Pasadena now and I'd love to keep that business in the neighborhood. I promise not to spill.
rebecca niederlander September 06, 2012 at 06:00 AM
I was there two nights ago and there is a large wall of bulk bins waiting to be stocked. The store is a truly wonderful addition to our neighborhood. Thank you, Perez family!!!
Miky nunez May 01, 2013 at 08:00 PM
We work fo ruben perez n still hasnt paid ma dad nacho frm fiquero produce
Miky nunez May 01, 2013 at 08:03 PM
Ruben hasnt even paid ma dad nacho since he workd at fiqueroa produce He was da best worker he ever had.. N never paid da over time he did Under da table...
marr July 17, 2013 at 03:00 PM
Love the bulk bins! My fave items are the garlic quinoa, the gluten free rolled oats & the ginger candy! They carry my fave "NO" cookie which are hard to find, ginger spice is the yummiest flavor. Love that they carry bosc pears...also good greens. The Rice Pudding is delish, when in stock. Try their fresh sandwhichs. I enjoy the vegan grilled cheese on sourdough. Love everyone who works there, they are so friendly. :-)


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