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City Names Glassell Park Fast-Food Corner ‘Fletcher Square’

The July 21 dedication is a misnomer—there’s no square around for miles—aimed at generating neighborhood pride.

Eagle Rockers who commute down Eagle Rock Boulevard and take Fletcher Drive to get to Silver Lake, Echo Park and beyond might have noticed something odd around the point where Fletcher meets San Fernando Boulevard, just a few blocks east of the LAPD Northeast Community Police Station in Glassell Park.

A few feet from the traffic light on the crossing’s southwest corner—and a stone’s throw from the historic site of the former Van de Kamps bakery that local activists want to turn into a community college serving the needs of youth across Northeast L.A.—is a new sign that has prompted a fair bit of ridicule from readers of the Eastsider LA blog, which first reported the development last week.

Installed by the City of Los Angeles, the sign reads: “Fletcher Square, Dedicated July 21, 2012.”

As the photos above testify, the only square on the frequently congested crossing is the shape of the sign itself, which, in turn, is dwarfed by the sign for the Glendale (2) freeway. There’s no spot to sit and eat a sandwich or read a book, even though there are plenty of fast food stores in the vicinity whose patrons might have benefited from an actual square nearby.

The idea behind Fletcher Square is to “build a sense of identity and generate neighborhood pride,” writes the Eastsider, adding that the name “Fletcher Square” has no roots in the neighborhood’s history.

Reportedly the brainchild of Council member Eric Garcetti, in whose CD 13 jurisdiction the area lies, the name “came into being during the last decade when a set of design and planning guidelines—dubbed the Fletcher Square Community Design Overlay Zone—was adopted,” according to the Eastsider.

As you'd probably expect, the name already has an abbreviation—and a catchy one at that: FSQ.

sandra July 31, 2012 at 05:52 PM
it is our fine GPNC Chair who deserves the credit for this
carol van beek July 31, 2012 at 10:17 PM
What is the name of this "fine GPNC Chair" ?
sandra August 01, 2012 at 08:00 AM
I was being sarcastic-Bradley is his name
sandra August 01, 2012 at 08:01 AM
google his name and Glassell Park Neighborhood Council and you will find many more examples of his "good work"
readycarlos August 07, 2012 at 10:05 PM
Is he still the Chair? I thought Tony Butka took over....

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